{"id":132,"date":"2026-05-20T17:59:10","date_gmt":"2026-05-20T17:59:10","guid":{"rendered":"https:\/\/professionalmu.wpenginepowered.com\/?post_type=product&#038;p=132"},"modified":"2026-07-07T16:36:25","modified_gmt":"2026-07-07T16:36:25","slug":"minimba-enhancing-market-presence-course","status":"publish","type":"product","link":"https:\/\/professional.miamioh.edu\/shop\/minimba-enhancing-market-presence-course\/","title":{"rendered":"miniMBA: Enhancing Market Presence Course"},"content":{"rendered":"<p><strong><span style=\"font-size: 14pt;\">This course is also part of the\u00a0<a href=\"https:\/\/professional.miamioh.edu\/\">miniMBA professional certificate program.<\/a><\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">The best product or service can only succeed with a strong market presence; Branding, Digital Marketing, and User Experience are three components that must be considered on the way to the marketplace, and throughout the product or service lifecycle. Leveraging and managing a brand identity is a science as well as an art, and promoting the brand in a meaningful way to a receptive audience will lead to a positive experience and ensure relevance and longevity.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You\u2019ll learn:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">How marketers influence consumer perceptions of a brand.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How to track the influence of different consumer touchpoints.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How to develop a content strategy<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">User experience, including all aspects of the end-users\u2019 interaction with the company, its services, and its products.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">The art of writing in-depth interview guides and usability scripts, conducting usability reviews, and analyzing usability testing data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Cancellation and Refund Policy<\/span><\/p>\n<p><span style=\"font-size: 18.6667px;\">As this course becomes active immediately upon registration, it is not eligible for refunds. Access to the course will conclude 180 days from purchase. Please reach out to <\/span><a style=\"font-size: 18.6667px;\" href=\"mailto:ProfessionalEd@MiamiOH.edu\" target=\"_blank\" rel=\"noopener\">ProfessionalEd@MiamiOH.edu\u00a0<\/a><span style=\"font-size: 18.6667px;\">with any questions and visit our\u00a0<\/span><a style=\"font-size: 18.6667px;\" href=\"https:\/\/miamioh.edu\/online\/professional-education\/frequently-asked-questions.html\" target=\"_blank\" rel=\"noopener\">FAQ page<\/a><span style=\"font-size: 18.6667px;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Establishing a strong market presence is essential for the success of any product or service. Today&#8217;s leading businesses must carefully consider branding, digital marketing, and user experience to effectively find their audience and ensure a positive and relevant customer experience.<\/p>\n","protected":false},"featured_media":159,"template":"","meta":[],"product_brand":[],"product_cat":[19,23,24],"product_tag":[21],"class_list":["post-132","product","type-product","status-publish","has-post-thumbnail","product_cat-business","product_cat-management","product_cat-minimba","product_tag-self-paced","first","instock","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Establishing a strong market presence is essential for the success of any product or service. 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