{"id":130,"date":"2026-05-20T17:57:23","date_gmt":"2026-05-20T17:57:23","guid":{"rendered":"https:\/\/professionalmu.wpenginepowered.com\/?post_type=product&#038;p=130"},"modified":"2026-07-07T16:36:50","modified_gmt":"2026-07-07T16:36:50","slug":"digital-marketing-foundations","status":"publish","type":"product","link":"https:\/\/professional.miamioh.edu\/?product=digital-marketing-foundations","title":{"rendered":"Digital Marketing Foundations"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Miami University&#8217;s Digital Marketing Foundations Course explores the various digital marketing channels, tools, and techniques. Accomplished Miami alumni with real industry expertise lead eight self-paced modules, each focusing on an essential digital marketing topic. Upon completion of the program, you&#8217;ll earn a shareable, verifiable professional certificate of completion to exemplify your commitment to professional development.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">In this course, you\u2019ll learn the key foundations of digital marketing, including:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Brand identity<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Content marketing<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Copywriting<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Email marketing<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Display and video advertising<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">SEO and search engine marketing<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Google analytics<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Social media ads and marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Cancellation and Refund Policy<\/span><\/p>\n<p><span style=\"font-size: 18.6667px;\">As this course becomes active immediately upon registration, it is not eligible for refunds. Access to the course will conclude 180 days from purchase. Please reach out to <\/span><a style=\"font-size: 18.6667px;\" href=\"mailto:ProfessionalEd@MiamiOH.edu\" target=\"_blank\" rel=\"noopener\">ProfessionalEd@MiamiOH.edu\u00a0<\/a><span style=\"font-size: 18.6667px;\">with any questions and visit our\u00a0<\/span><a style=\"font-size: 18.6667px;\" href=\"https:\/\/miamioh.edu\/online\/professional-education\/frequently-asked-questions.html\" target=\"_blank\" rel=\"noopener\">FAQ page<\/a><span style=\"font-size: 18.6667px;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore essential topics that form the backbone of modern digital marketing strategies. From mastering the art of crafting compelling content to gathering critical insights, this course will equip you with fundamental knowledge and practical skills.<\/p>\n","protected":false},"featured_media":156,"template":"","meta":[],"product_brand":[],"product_cat":[19,18],"product_tag":[21],"class_list":["post-130","product","type-product","status-publish","has-post-thumbnail","product_cat-business","product_cat-technology","product_tag-self-paced","first","instock","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=\/wp\/v2\/product\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=\/wp\/v2\/media\/156"}],"wp:attachment":[{"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=130"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=130"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/professional.miamioh.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}