Full course description
Miami University's Digital Marketing Foundations Course explores the various digital marketing channels, tools, and techniques. Accomplished Miami alumni with real industry expertise lead eight self-paced modules, each focusing on an essential digital marketing topic. Upon completion of the program, you'll earn a shareable, verifiable professional certificate of completion to exemplify your commitment to professional development.
In this course, you’ll learn the key foundations of digital marketing, including:
- Brand identity
- Content marketing
- Copywriting
- Email marketing
- Display and video advertising
- SEO and search engine marketing
- Google analytics
- Social media ads and marketing
Cancellation and Refund Policy
As this course becomes active immediately upon registration, it is not eligible for refunds. Please reach out to ProfessionalEd@MiamiOH.edu with any questions and visit our FAQ page.