This course is also part of the miniMBA professional certificate program.
The best product or service can only succeed with a strong market presence; Branding, Digital Marketing, and User Experience are three components that must be considered on the way to the marketplace, and throughout the product or service lifecycle. Leveraging and managing a brand identity is a science as well as an art, and promoting the brand in a meaningful way to a receptive audience will lead to a positive experience and ensure relevance and longevity.
You’ll learn:
- How marketers influence consumer perceptions of a brand.
- How to track the influence of different consumer touchpoints.
- How to develop a content strategy
- User experience, including all aspects of the end-users’ interaction with the company, its services, and its products.
- The art of writing in-depth interview guides and usability scripts, conducting usability reviews, and analyzing usability testing data.
Cancellation and Refund Policy
As this course becomes active immediately upon registration, it is not eligible for refunds. Access to the course will conclude 180 days from purchase. Please reach out to [email protected] with any questions and visit our FAQ page.
